Telecommunications in a state of change
The telecommunications market finds itself in a state of dramatic change. New suppliers and solutions are pushing their way into the market and are forcing the network operators in particular to a change of strategy. Traditional constellations and structures are changing almost daily – only minimal growth can be expected with one’s own network or with standard products. In an age of wholesale or bundled offerings the pure establishment of a voice or data connections is increasingly losing significance, even in business management. With prices for the pure transmission of voice or data in free-fall customer expectations for new high quality communications are increasing. The long held dominance of one’s own network capacity is reducing in significance and older business models are no longer capable of providing for expected growth. A fundamental re-think needs to take place, especially by European telco companies. Communication requirements, previously at home in the worlds of visionaries and science-fiction, have long since arrived in companies and organisations. Nowadays experts regard the bundling of all information channels such as voice, email, SMS and instant messaging as the most basic of communications tasks – independent of location and end-device used. The trigger for this is the fundamental trend to All-IP which combines all information on the basis of the globally used internet protocol. The development of new business models based on digitization to ensure sustainable competitiveness is indispensable.