The consumer goods industry and its challenges
Companies in the consumer goods sector carry a special responsibility in society because they regularly influence our daily lives with their products and services. The focus of these companies is the consumer, however the sector is undergoing radical change. A change in consumer consciousness is leading to an increasing demand for individuality and local colour in brands and products. In addition, the marked pressure on margins in international competition is leading to the verticalization of competing companies. Amongst other things and as a reaction to this, refined omni-channel strategies to “bypass” the classic retail environment are coming into use.